About us

Yoti is a London-based technology company on a mission to become the world’s trusted identity platform.

Founded in 2014 by Robin Tombs, Duncan Francis and Noel Hayden, we’re a team of over 200 people with headquarters in central London, an office in India and a growing presence in the USA.

How it all started

Founders Robin and Duncan were at a Spartan Race in 2014, where 10,000 people were queueing to register with passports and driving licences. The process was long, outdated and a potential security risk, with people leaving valuable ID documents in a tent during the race. There was clearly a better way of checking who people were.

Robin, Duncan and Noel saw an opportunity to harness the growth and advancements in biometric technologies and increasing smartphone usage to develop a digital identity solution that could be used both online and in person. And hey presto, Yoti was born.

Image of Robin Tombs

Robin Tombs

Image of Duncan Francis

Duncan Francis

Image of Noel Hayden

Noel Hayden

Doing things differently

The solutions we develop make it faster, simpler and safer to prove who you are, and who other people are, online and in person.

The way we build those solutions is a little different to other tech companies. With Yoti, you have full control of your own data. We will never mine your data and once your personal details have been verified by Yoti, only you can see them. Even we can’t see them.

Unlike some companies, we also think it’s important that we pay our taxes and do not engineer structures or transactions for the purpose of reducing our tax liabilities, in ways that are counter to the spirit, if not the letter, of the law. This includes our commitment not to establish subsidiaries in jurisdictions for the purpose of reducing tax.

But we don’t stop there. Using our business as a force for good is something everyone at Yoti is passionate about. That’s why we’re a certified BCorp - internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency.


Yoti takes security and compliance extremely seriously.

Yoti was incorporated in April 2014. Towards the end of 2014 we began the process of becoming ISO 27001 compliant, gaining certification on 24th July 2015 effective until 23 July 2018.

Since July 2017 we have been preparing for our first SOC 2 audit appointing a top four auditing company in November 2017, and are due to achieve Type 1 SOC 2 certification by the end of June 2018.

Our ISO advisors have brought to our attention that we are technically no longer ISO 27001 certified because we did not complete our final year audit. Our new three year ISO 27001 certification is due to be completed by the end of April 2018.

By the end of June 2018 Yoti is due to be compliant and certified to the two leading global security standards, SOC 2 and ISO 27001.

Yoti Guardian Council

Image of Renata Avila
Image of Doc Searls

Helping us on our journey are the Yoti Guardians: Renata Avila and Doc Searls. They are an independent council, appointed to hold us to account and ensure we stick to our principles.

Meet the Guardians

The team

Who are the 200+ people changing the way we prove identities? Let us introduce you.

Meet the team


There has never been a more exciting time to join Yoti. And right now we’re on the hunt for brilliant people across all areas of the business.

Prove your identity

Find out what people are saying about Yoti in the media.

Real Business
QA Financial
Information Age
City AM
Business Reporter
Info Security

Be the first to know

We’ve always got useful information to share: new country passports supported, new places where Yoti is accepted and more. If you’d like to be the first to know, follow one of the channels below.